Cookie Policy
How we use tracking technologies on futurononward.com
Last Updated: January 15, 2025
At Futuro Nonward, we believe you should know exactly what's happening when you visit our website. This policy explains how we use cookies and similar tracking technologies on futurononward.com. We're committed to transparency about the data we collect and how it helps us serve you better.
When you browse our site, small text files get stored on your device. Some are essential for basic functions, while others help us understand how you interact with our content. You have complete control over which cookies you accept.
What Are Cookies?
Cookies are tiny data files that websites place on your computer or mobile device. Think of them as digital bookmarks that remember your preferences and actions. When you return to a site, these files help the website recognize you and recall your previous choices.
Most modern websites use cookies to function properly. They might remember your language preference, keep items in your shopping cart, or track which pages you've visited. Without certain cookies, many features you expect from websites simply wouldn't work.
Types of Cookies We Use
We use four main categories of cookies on our website. Each serves a specific purpose, and not all are strictly necessary for the site to function.
Essential Cookies
These keep the website running and enable basic navigation. You can't opt out of these because they're required for the site to work at all. They handle things like security, network management, and maintaining your session as you move between pages.
Example: Session identifiers, security tokens, load balancing
Functional Cookies
These remember your choices and preferences to make your experience smoother. They store things like your preferred language, region settings, or accessibility options. The site works without them, but you'll need to reset your preferences each visit.
Example: Language preferences, form data, display settings
Analytical Cookies
We use these to understand how visitors interact with our site. They tell us which pages are popular, where people spend time, and what content resonates. This data is aggregated and anonymous. It helps us improve the site structure and content.
Example: Page views, time on site, navigation paths, bounce rates
Marketing Cookies
These track your activity across websites to build a profile of your interests. We use them to show you relevant content and measure advertising effectiveness. You can disable these without affecting core site functionality.
Example: Advertising identifiers, conversion tracking, remarketing tags
How We Use Tracking Data
The information we gather through cookies serves several practical purposes. Here's what we actually do with it:
- Improve user experience: We analyze how visitors navigate our site to identify confusing sections or broken user flows. If most people abandon a form halfway through, that tells us something needs fixing.
- Customize content: When you tell us your preferences, we remember them. This means showing you relevant case studies from your industry or displaying content in your preferred language.
- Measure campaign performance: If you find us through a specific advertisement or article, we track that journey to understand which marketing efforts actually work.
- Prevent security issues: Cookies help us detect unusual activity patterns that might indicate fraud or unauthorized access attempts.
- Technical optimization: We monitor site performance metrics to catch loading issues, broken links, or compatibility problems across different devices and browsers.
Cookie Duration and Storage
Not all cookies stick around for the same amount of time. Some disappear the moment you close your browser, while others remain on your device for months or even years.
| Cookie Type | Duration | Purpose |
|---|---|---|
| Session Cookies | Until browser closes | Maintain your active session, remember form inputs during your visit |
| Preference Cookies | 12 months | Store your language choice, display settings, and other preferences |
| Analytics Cookies | 24 months | Track long-term usage patterns and returning visitor behavior |
| Marketing Cookies | 6-12 months | Remember your interests for targeted advertising across sites |
Managing Your Cookie Preferences
You're in complete control of which cookies you accept. Every major browser gives you tools to view, manage, and delete cookies. Keep in mind that blocking certain cookies might affect how the site functions for you.
Browser-Based Controls
Most browsers are set to accept cookies automatically, but you can change this. The exact steps vary depending on which browser you use. Here's where to find cookie settings in popular browsers:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Privacy, search, and services → Cookies and site permissions
- Opera: Settings → Privacy & Security → Cookies and site data
What happens if you block cookies: Essential cookies are required for the site to function, so blocking them will break basic features. Disabling functional cookies means you'll need to reset your preferences every visit. Blocking analytics cookies won't affect your experience but prevents us from improving the site based on usage patterns. Marketing cookies can be disabled without any impact on site functionality.
Third-Party Cookies
Some cookies on our site come from external services we use. These might include analytics platforms, advertising networks, or embedded content from other websites. We carefully choose which third-party services to integrate based on their data handling practices.
When you interact with embedded content (like videos or social media feeds), those platforms may set their own cookies. We don't control these third-party cookies, and they're subject to the privacy policies of the respective companies. You can manage them through your browser settings or by visiting the privacy settings of each service.
Updates to This Policy
We review and update this cookie policy periodically to reflect changes in technology, legal requirements, or our business practices. When we make significant changes, we'll update the date at the top of this page and notify you through a banner on the website.
If we start using cookies for new purposes or introduce different types of tracking technologies, we'll update this policy before implementing those changes. We recommend checking back occasionally to stay informed about how we use cookies.
Questions About Our Cookie Use?
If you have questions about how we use cookies or want more information about specific tracking technologies on our site, we're here to help. Reach out to us directly.
Email: help@futurononward.com
Phone: +886 931 360
631
Address: No. 2-10, Lane 111, Section 3, Xinyi Rd, Da'an District, Taipei
City, Taiwan 106